Theo Valmis, Principal Data, Analytics and Cannabis Market Strategist

I help teams turn marketing and product data into decisions that drive measurable growth. I have 15+ years of experience across FTSE 100, Blue-chip brands and high growth teams, and I am the founder of CannabisDealsUS, a data-driven cannabis price comparison platform.

What I do

• Measurement strategy and analytics that stakeholders actually use
• Attribution and conversion tracking audits and fixes across GA4, GTM, ad platforms, and CRMs
• Dashboards and decision systems in BigQuery and Looker Studio
• Operational support for teams shipping data products in regulated environments

Why I built CannabisDealsUS

Cannabis pricing and product availability is fragmented across hundreds of merchants. CannabisDealsUS exists to make price discovery easier and more transparent through product comparison and market level insights.

A core part of that effort is the Cannabis Price Index, a weekly snapshot that tracks pricing and discount patterns across key categories. It is designed as an original dataset that can support better consumer choices and more informed market discussion.

CannabisDealsUS has been recognized by the GHP Commercial Cannabis Awards and Global Excellence Awards for its data-driven marketplace approach.

Selected citations

Theo Valmis has been credited by Cannigma for market research and pricing analysis on U.S. cannabis consumer costs (2026).

Media and references

• Ganjapreneur: CannabisDealsUS expands data driven cannabis price comparison platform
• AIJournal: How AI is powering the next evolution of personal wellbeing

Links

• CannabisDealsUS
• LinkedIn
• hi(at)theovalmis.com

If you are a publisher, journalist, or partner and want to reference data on market pricing, product comparisons, or measurement practices, reach out via email.
This page represents the founder profile of CannabisDealsUS.