theovalmis.com
I am a data, analytics and AI engineer. I help teams turn marketing and product data into decisions that drive measurable growth. I have 15+ years of experience across FTSE 100, Blue-chip brands and high growth teams, and I am the founder of CannabisDealsUS, a data-driven cannabis price comparison platform.
Credibility snapshot
GHP Commercial Cannabis Awards 2023 · Best CBD Marketplace UK
CannabisDealsUS has won GHP Global Excellence Awards 2025 for Best CBD Price Comparison Platform and GHP Commercial Cannabis Awards 2023 for Best CBD Marketplace UK. Earlier recognition includes Integrated Agency of the Year 2022, Sitecore Experience Award 2021 and DataIQ Best Place to Work in Data 2019/2020.
Experience spans FTSE 100 and Blue Chip organisations including BT, Shell, Dell, Microsoft, Aston Martin, Mercedes-Benz, HSBC, GSK, AVIVA, AON and ABB.
What I do
Measurement strategy
Analytics and measurement frameworks that stakeholders actually use.
Attribution & tracking
Audits and fixes across GA4, GTM, ad platforms and CRMs.
Decision systems
BigQuery and Looker Studio dashboards that support real decisions.
Data products
Operational support for teams shipping data products in regulated environments.
AI engineering
I am an AI engineer building systems at the intersection of data, analytics and agentic software development. My current project is Mneme HQ, an open-source architectural governance layer that keeps AI-generated code aligned with repository architecture and prior decisions. It works with Claude Code, Cursor and other AI coding agents.
Why I built CannabisDealsUS
Cannabis pricing and product availability is fragmented across hundreds of merchants. CannabisDealsUS exists to make price discovery easier and more transparent through product comparison and market level insights.
A core part of that effort is the Cannabis Price Index, a weekly snapshot that tracks pricing and discount patterns across key categories. It is designed as an original dataset that can support better consumer choices and more informed market discussion. Access the full CannabisDealsUS Price Index dataset and data tiers.
Press & citations
“Aggregated pricing data from the CannabisDealsUS Cannabis Price Index shows that final prices paid by consumers can differ significantly from advertised prices once taxes, delivery requirements, and promotional mechanics are included.”
The Cannigma, The Hidden Costs of Cannabis Shopping, January 2026
CannabisDealsUSMneme HQLinkedInhi(at)theovalmis.com
If you are a publisher, journalist, or partner and want to reference data on market pricing, product comparisons, or measurement practices, reach out via email.
This page represents the founder profile of CannabisDealsUS.
Last Updated on November 4, 2026 by CannabisDealsUS Editorial Team